girlla.blogg.se - Pinterest ads

Be sure you are selling items which are not prohibited by Pinterest such as animals, digital goods, adult products, weapons etc….

Pinterest requires you to have a business account with all your contact details as well as a profile photo.

The feature is also restricted to business accounts which are located in:īefore applying, do go over the shoppable pin guidelines to ensure you are indeed eligible: As I mentioned earlier, selling on Pinterest directly is done through shoppable pins where a buyer can go directly to the seller’s product checkout page.ĭo note that shoppable pins much like with Instagram advertising and selling is only currently available to sellers who use Shopify and BigCommerce.

Once you have created a business account on Pinterest and filled out all your basic info they ask you, it is now time to apply to sell on Pinterest.

Pinterest browser button – Get the Pinterest add-on for your browser so that you can save best selling items from your site to your pinterest boards.Īpplying to Sell on Pinterest With Shoppable Pins.

Set to ‘public’ – Ensure pins are set to ‘public’ so that potential buyers and browsers can view your pin on public boards.

Pin products directly – Do not pin items from general product category pages rather pin them directly from product pages otherwise they will not appear as ‘shoppable pins’.

Driving web traffic – This means you want people to come to your website through your pinterest ad and only pay Pinterest ads when this desired result occurs and not for engagement as explained previously.Ĭost: 10 cents – $1.50 per click.

Boosting engagement – This means you want people to act and react to your pin including actions such as sharing, repinning and clicking on your pin.Ĭost: 10 cents – $1.50 per engagement.

You are working more on brand recognition than direct conversion rates and traffic generating.Ĭost: $2-$5 for every 1k impressions.

Building brand awareness – This form of advertising means you are trying to get your target audience to see your pins and visual content.

Here are the 3 goals you can aim to achieve with Pinterest ads and their respective costs: Another key factor any eCommerce entrepreneur will want to know before starting his or her journey on Pinterest is ‘What is Pinterest advertising going to cost me?’ The answer to this question depends largely upon your campaign goals.